Active-Adult Communities

Jimmy Buffett is among the developers creating two active-adult communities this year.

Things are real laid back at Latitude Margaritaville, even for those who aren’t “Parrotheads”—the Hawaiian-shirt-wearing, tropical-cocktail-drinking Jimmy Buffet superfans.

Singer-songwriter Jimmy Buffett is more than the inspiration and driving force behind an empire that includes resort hotels, products and a Broadway show. He’s also among the developers creating two active-adult communities this year. If you ever wanted to live in a community where you can get a Cheeseburger in Paradise at the Latitude Bar & Chill restaurant and a margarita at the poolside Changes in Attitude bar, you’ll need to sign up—fast.

The Washington Post’s recent article, “Adopting a laid-back attitude at Latitude Margaritaville,”reports that singer-songwriter Jimmy Buffett is helping to create a retirement community with Key West-inspired houses linked to the lyrics of his 1977 hit “Margaritaville.”

The decision to expand the Margaritaville brand into active-adult communities seems like a natural fit,  since Buffett’s fans are mostly aging baby boomers, who have followed his career for many years.

More than 100,000 people have already expressed interest in buying a place at Latitude Margaritaville, asking for updates on the development or requesting information.

More than 225 of the homes at the Daytona Beach community sold within two months, after sales began and before models were open. When the project is completed in 10 years, the community will have approximately 7,000 homes.

The Margaritaville Corp.'s development partner for the development Margaritaville is Minto Communities USA, a Florida-based developer. Its first work outside of Florida is the Latitude Margaritaville Hilton Head, where a sales office recently opened.

Latitude Margaritaville is near Interstates 95 and 4, for easy access to Orlando and St. Augustine. It’s also three miles from two hospitals and a VA outpatient center. Homeowners will be able to use golf carts to get around the community. There is also a partnership with Halifax Health, which will have an onsite professional for health checkups and health education.

There’s no golf course, but the LPGA International Golf Course is across the street from the development, and 18 others are nearby.

There’s no requirement for residents to be Jimmy Buffett fans.  However, it’s likely that they will all share a passion for a lifestyle focused on fun. Expect this to be one happy community!

Reference: Washington Post (March 8, 2018)“Adopting a laid-back attitude at Latitude Margaritaville”